Typography Of The Future

Typography Of The Future

Conveying a feeling through design is like telling a story: Characteristics of the story beget certain reactions, which means the storyteller needs to choose characteristics wisely in order to reach the desired result. A blog I like to read is “Typeset in the Future,”...
6 Ways to Avoid Common Writing Blunders

6 Ways to Avoid Common Writing Blunders

Public relations writing is rewarding on many levels. One of the biggest perks of a completed project is the satisfaction of a job well-done – happy client, happy writer. There are, however, pitfalls in this business. No matter how conscientious, talented, or...
Marketing Can Open Up Your World View

Marketing Can Open Up Your World View

Meeting interesting and inspiring people is par for the course here at Eyedart Creative Studio. As one of Eyedart’s staff writers, I write for the Good of Goshen, a community-wide storytelling project that Eyedart manages. Good of Goshen is just one of the ways we are...
What’s Marketing for Good?

What’s Marketing for Good?

“Marketing For Good” is the table-turning concept that promoting a brand, a person, or a business can be performed ethically and generate attention. Because being a good person and being a person who promotes something don’t have to be mutually exclusive concepts....