AboutMeet the Eyedart team.
About Eyedart Creative Studio
Every person, business, and community has a stirring story to tell. Our job is to make your story unforgettable.
Knowing how to design and deliver a clear message to the right people at the perfect time is one of the most challenging tasks individuals and organizations face. To successfully engage people with your story and move them to act, Eyedart develops and implements creative strategies focused on relationship management, research, action-oriented planning, and expertly skilled design.
Our innovative plans increase consumer spending, improve your business structure, and attract key stakeholders in a competitive market.
Creatively and collaboratively, we transform your ideas into profitable ventures.
Meet the Team
Partner + Account Manager
Gina has a knack for turning seemingly impossible tasks into reality. From helping launch a hugely successful citywide monthly festival, directing corporate campaigns for multi-million dollar corporations, to overseeing the renovation of a historic Indiana landmark, Gina has proven her chops in communication, branding, research, strategic planning, public relations, program coordination, and community development time and time again.
Gina graduated from Goshen College with a Bachelor’s Degree in English, which developed her passion for effective communication. This, coupled with her love of art, design, and community, led her to a career developing successful marketing strategies for businesses, municipalities, and individual clients in both the public and private sector.
To her team, Gina is known for finding inspiration in everything she does — and being an unrelenting believer in “marketing for good.”
Partner + Creative Director
Never has the world seen a more detail-oriented and data-driven artist.
Ben graduated with a Bachelor’s Degree in Fine Art from Goshen College in 1990, and has been using his degree to create practical, beautiful art ever since. When Ben founded Eyedart in 2004 out of his art studio in San Francisco, he had in mind to create an organization that combined web and graphic design with fine art. Though Eyedart’s mission has expanded to include more than graphic design, Ben continues to meet his goal in every project he takes on — from billboards to websites to logos.
Ben is most often found with a sketchbook in hand and Metallica in his earbuds. He loves grid paper and is staunchly against the drop shadow.
A graduate of both Goshen High School and Goshen College, Adrienne has a passion for seeing her community thrive. And what better way to create positive change than to throw lots (and lots and lots) of parties and events?
Adrienne takes on her role with ease, expertise, and charisma. She coordinates Goshen’s monthly First Fridays festivals, throws galas and dinners for clients, organizes athletic competitions, and oversees events and performances at the historic Goshen Theater. But she doesn’t stop there: Adrienne is also on the board of a local theater, Art House, and founded Goshen’s annual arts and crafts fair, Arts on the Millrace.
Adrienne is a veritable theater lover, a seasoned jazz singer, and frequenter of Goshen’s many amazing restaurants and watering holes. Adrienne enjoys relaxing and attending parties she didn’t plan herself (but if you asked her, she would probably help plan your next one).
Brian is a veteran marketer, well-versed in all things communication. He specializes in the discovery, assessment, planning, and development phases of cross-channel campaigns — but he’s also a writer who has produced content for a wide variety of advertising, social media, and public relations programs.
After years of working in the public sector, Brian co-founded his own agency called Miles & Brinson Advertising, where he served as President for 15 years. He later joined Axiomport Advertising in Indianapolis to lead account development and strategic planning efforts for the firm, before leaving to begin working as an independent consultant for Eyedart.
When he’s not working, Brian loves to explore the great outdoors. He has enjoyed many wilderness adventures over the years including numerous camping, rafting, and backpacking excursions. Brian also enjoys sports, and is especially passionate about IU basketball. (Go Hoosiers!)
Writer + Media Coordinator
Liz has a thing for words. More specifically, Liz has a thing for words that simplify, educate, and inspire.
After she graduated from Goshen College with a Bachelor’s Degree in communication and a minor in peace studies, Liz worked as an assistant editor at Grist, a nonprofit environmental news website based in Seattle. There, she gained a command for news and opinion writing, AP-style editing, and all-things social media. At Eyedart, Liz uses those skills to hone in on writing high-quality copy, conducting in-depth research, and creating focused social media strategies.
Liz also co-edits The SST Stories Project, a story collection project for Goshen College alumni who have traveled abroad, and serves as the Vice President of the Goshen Farmers Market.
Malik has never met a brand he couldn’t bring to life through simple yet unforgettable design. With a Bachelor’s Degree in magazine journalism and graphic design from Ball State, Malik is well-equipped to adeptly blend creativity with a careful eye for detail and accuracy. But more than that, Malik just plain loves clever design — and stitches that passion together with every project he takes on, from cards to menus to newspaper ads.
Malik enjoys frequenting museums, playing and reading about video games and, most of all, exploring the processes behind any and all creative works. Malik lives in Goshen with his girlfriend – and, they’re excited to share, there may soon be a new addition to their home: a border-terrier mix.
Goshen Theater Facilities + Technical Director
Eyedart manages the renovation of the historic Goshen Theater, an early 20th century landmark sitting smack dab in the heart of downtown Goshen. Built in 1907 and renovated in the 1950s, the theater is in need of massive repair and careful architectural restoration. It’s a big job. Luckily, we have Jerry.
Jerry is a master of all things technical theater – and then some. Jerry has been working in the theater biz for over 30 years, from teaching at Lancaster Mennonite High School in Pennsylvania to working as Technical Director for Goshen College’s Theater Department. He’s an expert in everything from rigging systems to lighting design to electrical work to designing and updating the theater’s ever-changing marquee (letter by letter … you’re the best, Jer).
When he’s not working at the Theater, you can find Jerry volunteering or consulting for Ignition Music Garage, tech consulting at Art House, focusing lights at Goshen College, or living the dream as a downtown Goshen resident. If you ever have a query about what to order at Goshen Brewing Co., Jerry will be your captain, your mentor, and your guide.
Writer + Media Relations
Scott’s mastery of witty wordplay began in 1992, when he landed his first reporting job at the Rensselear Republican. From there, he went on to work at The Goshen News from 1993 to 2014, where he gained expertise in editing, writing, reporting, photography, and social media. At Eyedart, Scott writes and edits for the Good of Goshen campaign and manages client email marketing campaigns.
In addition to being a practiced journalist, Scott is also an enthusiastic outdoorsman, with passions including but not limited to: biking, hiking, camping, and semi-impromptu trips to Alaska.
We can’t help but love our city. We think it kinda shows.